Building a Faithful Client Base Through Newsletters
Last month we talked about educating your clients through marketing. Now we’ll talk specifically about using newsletters to educate clients. This is one of my favorite topics because it’s the best way...
View ArticleEducating Clients Through Marketing
How important is it to educate your clients? Failing to educate your client leads to disaster.
View ArticleSurvive or Thrive in Winter?
My first January in business, a friendly competitor told me, “I can’t even give away carpet cleaning the first two months of the year.”
View Article5 Steps to Results-Driven Marketing for Restoration Pros
I recognize that many of you read my article with an interest in the latest tool or accessory that makes your jobs easier and/or more efficient. As I considered this particular article, it occurred to...
View ArticleLast Minute Holiday Marketing Ideas
If you waited until the last minute to plan your holiday marketing, don't worry.
View ArticleNeighborhood Marketing with Every Door Direct Mail
Every Door Direct Mail, or EDDM, is a service provided by the United States Post Office. There are similar programs in Canada, but here we’ll concentrate on the U.S. mail program.
View ArticleCleaner’s Corner: How One Idaho Cleaner Beats the Winter Slow Season
It’s the middle of November when we catch up with Jeremy Higley and there’s already six inches of snow on the ground in Boise, Idaho, the market that Higley’s business, Ultimate Carpet Cleaning...
View ArticleIs Facebook Advertising Still Relevant?
Facebook is huge. Most of your clients visit Facebook multiple times per week.
View ArticleNeighborhood Marketing With Doorknob Hangers
One of the most attractive advertising methods for cleaners is doorknob hangers - it’s quick, economical and you can target the exact clients you want.
View ArticleThe 3 Most Profitable Marketing Choices for Cleaners
The one question every cleaning company owner/manager should constantly ask is, “What is the best way to market my business?”
View ArticleGoogle Wars! Why is Google De-Ranking Cleaning Websites?
For many cleaning companies, getting ranked on Google has been the best marketing return ever. The cost is minimal and a cleaning company can easily get a dozen calls each week from a good placement.
View ArticleMarketing Tips to Get Water Damage Jobs When Severe Weather Strikes
Here's my story of a recent flood catastrophe in Pensacola, FL I personally experienced and how my cleaning company handled it:
View ArticleShould a Carpet Cleaner Advertise on Craigslist?
Craigslist is booming with listings from carpet cleaners. Since Craigslist is a free media to put out your cleaning company’s message, many cleaners take advantage of the offering.
View ArticleHow to Market a “Green” Cleaning Business
Going green is a hot topic these days. Nearly every type of company imaginable is putting on the “green” banner, so would it be wise for a small cleaning company to go green?
View ArticleThe Key to a Reliable Cleaning Business
Many cleaners struggle to stay busy. Training, customer service and quality work are super important in our line of work.
View ArticleHow to Market the Benefits of Your Cleaning System
It doesn’t matter which cleaning system you use. Truckmount, portable extractor, bonnet cleaning and encapsulation are all the same in the eyes of most consumers.
View ArticlePrepare Now to Stay Busy This Winter
Once December 24th hits, most companies need to have a different marketing plan to keep busy. This is especially true for cleaners in the north where it can be difficult to get clients during winter,...
View Article7 Social Media Sites Your Business Needs to be on Today (Examples Included)
Your social media plan should start with Facebook. But it surely should not end there. What if I told you there were other social media sites that are just as important and some even more important...
View ArticleInnovative Marketing and the Five “M’s”
When most cleaners think about marketing and especially “innovation,” they’re focused on the next “strategy” or tool rather than taking an overall look at their marketing approach.
View ArticlePhenomenal Marketing Systems: Part 1
A phenomenal marketing system consistently produces your perfect target prospect.
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