Blogging Your Way to More Business
Blogging is a great way to communicate with your clients and prospects. In case you’re wondering, a “blog” is a web log that allows you to create an online journal about a particular theme.
View ArticleDominate the Web with Mini-Sites
Your cleaning company can pop up all over the search engines with this strategy. But first you’ll need to learn these few tricks. Last month I wrote about using blogs to get more clients. One option...
View ArticleGoing Mobile With Your Cleaning Website
Mobile Internet is now one of the key media outlets consumers use to find local businesses.
View ArticleStat Tracking and Goal Setting
Within the operations of a successful carpet cleaning business is a manager tracking statistics and setting goals. It is vital to have a finger on the pulse of the operations to know whether the...
View ArticleGoogle Places No More, Meet Google Plus (Local)
You may be wondering why your Google Places profile has drastically changed. It’s now part of Google Plus Local.
View ArticleTellin’ Ain’t Sellin’ – Don’t Underestimate the Power of the Question
Do you know about the power of the question?
View ArticleJust How Important is Social Media?
The Internet has turned largely into a social environment. Why else would we open up our laptop and hop on over to YouTube, Facebook or ICS’ new Clean Restore Connect forum?
View Article"Socially" Selling Commercial Carpet Cleaning
Do you ever get tired of reinventing the wheel with a constant parade of different houses and businesses to clean?
View ArticleTarget Your Advertising with Every Door Direct Mail
Postcards are a favorite advertising choice for cleaning companies. They’re cheap, simple and they get read.
View ArticleGetting Past the Gatekeeper
“Leave your card and we’ll call you if we need you.” Ouch! One rejection after another!
View ArticleIs Your Company Getting Hijacked Online?
The web is the primary route many of your current clients go to find your company. But are they finding your correct company information online?
View ArticleTake Your Prospect From Offline to Online
One key advertising principle is that the more means of response you give, the better your response rate. Knowing this, it makes perfect sense to include your website along with your phone number in...
View ArticleAdvertising on Angie's List: Is it Worth it?
You’ve probably seen the national commercials from Angie’s List. Angie Hicks, company founder, says on the commercial, “No company can pay to be on Angie’s List, so you can trust what you’re reading.”...
View ArticleAdvertising Tips to Bust Out of the Winter Lull
Depending on your location, it can be tough to get business in the winter. So this month, I decided to give you some tips to get business coming your way.
View ArticleUsing E-mail Marketing to Convert Prospects and Keep Clients
E-mail marketing is not only cheap, but it’s effective. E-mail newsletters are something all cleaning companies should be doing. I’ll show you how to properly set up and use e-mail newsletters in your...
View ArticleFirst Class, Bulk or Saturation: Which Postcard Mailing Method is Right for You?
One of the biggest questions I get from cleaners is, “What is the best way to send postcards?”
View ArticleHow to Market Additional Services
Marketing additional services in your cleaning business is a wise decision. It takes more than buying the right equipment and getting the proper training for the service.
View ArticleFusion Marketing: A Key to Attracting Fresh, Qualified Prospects
Is your cleaning and restoration business still hurting from the recession? Do you get less and less results from advertising and feel like you are chasing new customers?
View Article5 Marketing Strategies You Should be Doing (But Probably Aren’t)
There are five key marketing strategies you should strongly consider doing in your cleaning business.
View ArticlePhenomenal Marketing Systems: Part 1
A phenomenal marketing system consistently produces your perfect target prospect.
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